ASER Announces “Best of” Award Winners

“ The AVID Soccer Equipment Review (ASER) has announced the winners for Coolest Lifestyle Product, Best Boot, Best Ball, Best Kit and Innovative Product. ”

AVID Soccer Equipment Review

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(ePrintWire.Org) – The AVID Soccer Equipment Review is pleased to congratulate the winners of our annual Best Of awards. Winners included Calle Republic, Concave, Puma and Diadora.

Winners are selected in each category based on value, quality and desirability. Other criterion is category specific. Winners are selected by a combination of votes from editors, testers and readers. Details are available at http://blog.avidsoccer.com.

The Best of 2009 are:

- Coolest Lifestyle Product – Nominees include Nike’s Holland Anthem Jacket, the adidas Hero Hoodie. The winner is the Calle Republic Rilo street shoe. Calle one over great products from adidas and Nike by creating a shoe ideally suited to the soccer lifestyle and street soccer.

- Best Boot – Nominees include the adidas Predator X and Puma v1.10. The winner is the Concave PT+. Any of these boots could have finished first and there was a strong argument for each. In the end, better grass roots support for the Concave PT+ pushed it ahead of the competition.

- Best Ball – Nominees include the adidas Jabulani and Nike Ascente. Both are world class professional quality balls, but we selected the value priced (relatively speaking) Puma King XL as our winner.

- Best Kit – Nominees include the Sarson Bonn and adidas Russian National team kit. The winner is a balance between high quality and value in the Diadora Ermano.

- Innovative Product of the Year – The first nomination for our most important award go to the Woman’s Professional Soccer league for changing the way soccer franchises are marketed in the US. The second nomination goes to Lotto Team Sports for changing the way uniforms are designed and produced. Our winner is the Concave striking plate. It changes the way we think about hitting the ball. The Concave striking patch may be the equivalent to the oversized golf club.