Innovative “business-in-a-box” Approach To Publishing Revolutionized Industry Practices

“ A California-based publisher called 3L Publishing, LLC (www.3LPublishing.com) has emerged to turn the industry on its ear and give both big and small publishers a real wake-up call when it comes to standard business practices. ”

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(ePrintWire.Org) – February 10, 2010
Contact: Michele Smith
Mobile: 916.230.8569

INNOVATIVE “BUSINESS-IN-A-BOX” APPROACH TO PUBLISHING REVOLUTIONIZED INDUSTRY PRACTICES


Sacramento, Calif., February 10, 2010—With so many different media competing for the public’s attention – iPods, video games, HDTV, Blu-Ray, movies, etc. – good old fashioned books seem antiquated in the face increasing and more whiz-bang competition. The publishing industry itself ruled by behemoths such as Random House or Harper Collins has taken its hits as pieces of the pie get split, segmented and pulled apart. The results for authors have been clear. Gone are the days of lucrative book advances and high royalty payoffs unless, of course, you’re Sarah Palin. So what’s an author to do? The idea of making a meager living at writing a book isn’t attractive.

A California-based publisher called 3L Publishing, LLC (www.3LPublishing.com) has emerged to turn the industry on its ear and give both big and small publishers a real wake-up call when it comes to standard business practices. 3L Publishing launched in August 2009 to a ready-made base of authors lining up and eager to do business during an economic time that it made literally no sense for any business much less a publishing house to launch and flourish.

“We have developed this really interesting concept we call ‘business in a box,’” said Michelle Gamble-Risley, president of 3L Publishing. “What we’ve done is look at publishing as a partnership with our authors. We both invest in the success of the book and we create a complete ‘platform’ that includes an integrated business model that combines publishing with marketing and public relations. When an author finishes their book, they also have every tool in their box – media kits, website, event planning, etc. – to go out and build a successful platform. What we’re offering is an opportunity to own your own business.”

“It’s not enough anymore to write a book,” said Michele Smith, CEO of 3L Publishing. “Think about it. You write a book and you sell it for, say, $14.95. Your publisher takes 90 percent of that amount. You’re left with a royalty of $1.40 a book. How many books would you have to sell to really make any substantial money? So unless you’re Stephen King, you can’t possibly hope to make a decent living. What we offer is the ability to publish a book that leads to a complete business – one that you can leverage into related products (audio, eBooks), speaking opportunities, workshops and seminars, teaching, etc. It doesn’t matter. It’s about more than having a book.”

The business-in-a-box concept is about being nimble and innovative and breaking the rules of an old-school industry. 3L authors also receive unprecedented royalty rates that average 60 percent across all sales channels. When an author works with 3L, they can expect a similar experience to traditional publishing – they still have their books released and distributed nationally through Amazon and retails chains such as Barnes and Noble, Borders, Target, Wal-Mart and others. 3L staff personally sells the books at over 24 small events a year and six major trade shows.

“When our authors win we win,” added Smith. “And one other important point: We started as a marketing and public relations firm (M Communications, 3L parent company). So, we don’t send our authors out to procure publicist services. We are also their publicist. And our authors can have their books off press in six months versus 18 months traditionally offered by the big houses. It’s really the way the publishing industry is going to go – and we’re on the first wave of its success.”

In fact, the Michel(ll)e’s as many clients fondly call them, wrote a book last summer titled Smash: A Smart Girl’s Guide to Practical Marketing and Public Relations. So, they have a lot of great marketing and public relations tips to share. For more information, visit the 3L Publishing website at www.3LPublishing.com. Or pick up a copy of the book SMASH: A Smart Girl’s Guide to Practical Marketing and Public Relations (www.smartgirlsguideonline.com).

About 3L Publishing, LLC
3L Publishing offers a unique business model for authors, individuals and businesses interested in publishing a fiction or non-fiction book or custom manual, guide or white paper. Our staff of award-winning authors, writers and editors provide unsurpassed expertise to deliver an end-to-end publication. We specialize in business, technical and engineering, education, memoir, self-help. For more information, log onto www.3LPublishing.com. , motivational, general nonfiction and inspirational books guaranteed to sell.