LG Electronics appoints Raee Public Relations in KSA
Feb 13, 2010“ Raee PR will undertake both consumer and corporate initiatives to realize LG’s strategic objective of becoming the No.1 brand across all categories it operates in by 2012 ”
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(ePrintWire.Org) – Jeddah, 13 February 2010: LG Electronics has appointed Raee Public Relations as its agency of account for the Saudi Arabian market. The appointment comes in the wake of LG’s ambitious brand objectives for the Kingdom which will see the Korean electronics giant become the No.1 brand across all categories it operates in by 2012. Raee Public Relations is boutique PR consultancy with Pan GCC presence and has been operating in KSA since 2007.
Jong Hoon (John) Lee, LG’s Managing Director for operations in Kingdom of Saudi Arabia, said: “At LG, we consider our communication partners as intrinsic allies in our pursuit for both mind share and market share. I am confident that considering its formidable capabilities, Raee PR will be instrumental in assisting us achieve our larger mission.”
Ahmad Naved, Managing Partner at Raee PR, defining the agency’s brief, said: “LG Electronics is one of the most exciting global brands in the Kingdom’s market and I am very pleased with the confidence everyone at LG Electronics has shown in our capabilities. We will ensure that Raee becomes LG’s true communication arm in the brand’s quest for its ambitious and very challenging objectives.”
About LG Electronics, Inc.:
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7bn, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
For more information, please visit www.lge.com
About Raee Public Relations
Raee Public Relations is a boutique consultancy that offers tailored communication solutions that deliver results. Our research-based approach ensures we are relevant to your business dynamic, while our regional systems ensure we are alert and coherent. Drawn from an international cross-section of journalism, PR and creative professionals, our team is fuelled by passion and guided by fact, Raee PR is member of WPP International Group & MENACOM Group.
For more information, please visit our website: www.raeepr.com
Jong Hoon (John) Lee, LG’s Managing Director for operations in Kingdom of Saudi Arabia, said: “At LG, we consider our communication partners as intrinsic allies in our pursuit for both mind share and market share. I am confident that considering its formidable capabilities, Raee PR will be instrumental in assisting us achieve our larger mission.”
Ahmad Naved, Managing Partner at Raee PR, defining the agency’s brief, said: “LG Electronics is one of the most exciting global brands in the Kingdom’s market and I am very pleased with the confidence everyone at LG Electronics has shown in our capabilities. We will ensure that Raee becomes LG’s true communication arm in the brand’s quest for its ambitious and very challenging objectives.”
About LG Electronics, Inc.:
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7bn, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
For more information, please visit www.lge.com
About Raee Public Relations
Raee Public Relations is a boutique consultancy that offers tailored communication solutions that deliver results. Our research-based approach ensures we are relevant to your business dynamic, while our regional systems ensure we are alert and coherent. Drawn from an international cross-section of journalism, PR and creative professionals, our team is fuelled by passion and guided by fact, Raee PR is member of WPP International Group & MENACOM Group.
For more information, please visit our website: www.raeepr.com
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