VIE Magazine gets Lucid
Feb 18, 2010“ Lucid Communications, a Toronto-based modern lifestyle PR firm, looks after all public relations for quarterly upscale publication, VIE Magazine ”
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(ePrintWire.Org) – Toronto, ON – February 18, 2010 – Lucid Communications – a lifestyle PR firm based out of Toronto and Los Angeles - is pleased to announce the addition of VIE Magazine (www.viemagazine.ca), to their client roster. VIE is a fresh new voice in the upscale lifestyle publication world focusing life, leisure and style. Covering topics from fashion, food, travel, health, beauty, to real estate, and business and beyond, this glossy is available at select newsstands, spas, hotels, and homes across Canada.
“We’re thrilled to work with this like-minded company VIE – focusing on luxury and lifestyle,” says Michelle Calvert, director of Lucid and co-regional director of Fashion Group International. “VIE is a perfect representation of what readers are looking for to stay informed about current trends and affairs, and at the same time, provides an escape to an indulgence of amenity. I am very fortunate to work with such a high-level team which is chock-full of talent including publisher and creative director, Brigitte Lambot, Art Director, Sean Beckingham, and notable contributors such as Dini Petty, Dr. Bryce Wyld, and Korby Banner to name a few."
Lucid will help VIE achieve public awareness, brand recognition, build and maintain strategic alliances, look after event management – all tailored to meet this quarterly glossy magazine’s public relations and marketing needs.
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About VIE Magazine: CELEBRATING LIFE, LEISURE AND STYLE. VIE magazine has recently been launched nationally in November 2009, and is bringing a new innovative influence to the upscale lifestyle publications. VIE will be offering over-sized publications packed with the worlds most prominent brand as well as informing their readers to new obscure brands. VIE’s readers will be presented with the finest educational and inspirational editorial and visual content, offering a compelling range of topics including personality profiles, style, dining, health and wellness, travel, and real estate.
About Lucid Communications: Based out of Toronto and now Los Angeles, Lucid started out of a desire to work with brands and businesses that preferred the boutique service that a smaller, creative and dedicated team could offer at rates that are substantially less than larger agencies.
At Lucid, they’re committed to working with clients and brands that share the same philosophy. We're a modern lifestyle company with strong roots in the fashion and beauty industry, which helps companies build brand and their bottom-line. That means all their clients have a place within today's busy lives - from fashion to food to beauty and beyond. That’s the story, and they’re sticking to it.
For more information on VIE Magazine, or to arrange interviews with the contributors or editors, please contact Michelle Calvert at 416.640.5675 or email mcalvert@lucidcommunications.ca
“We’re thrilled to work with this like-minded company VIE – focusing on luxury and lifestyle,” says Michelle Calvert, director of Lucid and co-regional director of Fashion Group International. “VIE is a perfect representation of what readers are looking for to stay informed about current trends and affairs, and at the same time, provides an escape to an indulgence of amenity. I am very fortunate to work with such a high-level team which is chock-full of talent including publisher and creative director, Brigitte Lambot, Art Director, Sean Beckingham, and notable contributors such as Dini Petty, Dr. Bryce Wyld, and Korby Banner to name a few."
Lucid will help VIE achieve public awareness, brand recognition, build and maintain strategic alliances, look after event management – all tailored to meet this quarterly glossy magazine’s public relations and marketing needs.
- 30 -
About VIE Magazine: CELEBRATING LIFE, LEISURE AND STYLE. VIE magazine has recently been launched nationally in November 2009, and is bringing a new innovative influence to the upscale lifestyle publications. VIE will be offering over-sized publications packed with the worlds most prominent brand as well as informing their readers to new obscure brands. VIE’s readers will be presented with the finest educational and inspirational editorial and visual content, offering a compelling range of topics including personality profiles, style, dining, health and wellness, travel, and real estate.
About Lucid Communications: Based out of Toronto and now Los Angeles, Lucid started out of a desire to work with brands and businesses that preferred the boutique service that a smaller, creative and dedicated team could offer at rates that are substantially less than larger agencies.
At Lucid, they’re committed to working with clients and brands that share the same philosophy. We're a modern lifestyle company with strong roots in the fashion and beauty industry, which helps companies build brand and their bottom-line. That means all their clients have a place within today's busy lives - from fashion to food to beauty and beyond. That’s the story, and they’re sticking to it.
For more information on VIE Magazine, or to arrange interviews with the contributors or editors, please contact Michelle Calvert at 416.640.5675 or email mcalvert@lucidcommunications.ca
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